Visitors at
Sydney’s Event Showcase will come face
to face with some of Australia’s hottest talent this year due to
Exhibitions and Trade Fairs (ETF) naming Apples & Pears
Entertainment the official entertainment partner of the show.
With ‘sourcing quality corporate entertainment’ named as one
of the top three reasons people attend the show, this exciting new
development represents a complete overhaul of the Showcase’s
Entertainment program. It has been designed to go right to the heart of
providing the ultimate solution for busy event organisers needing to
source quality entertainment.
In a very exciting ‘first’ for the show, the revitalised
entertainment program produced by Apples & Pears will be presenting
daily surprise performances by major Australian talent. They will also
showcase a wide range of professional performers complete with full
stage production for maximum effect.
Jodie Richmond, CEO and General Manager of ETF, said the new
partnership is a fundamental change in the quality of entertainment
presented at the Showcase.
“Our market research revealed that corporate entertainment
is one of the most vital and memorable facets to event planning and
management.
“Our partnership with Apples & Pears provides the answer
to event businesses wanting to find and experience firsthand the best
corporate entertainment available today. The new and improved
Entertainment Showcase will provide an unparalleled level of access to
an extremely diverse and high quality bill of corporate entertainment,”
said Ms Richmond.
Apples & Pears combines the experience and musical
knowledge gained from having run a successful independent record
company, production studio and managing a talent roster of the finest
names in entertainment to produce corporate entertainment successfully
across Australia.
Over 10 years, Harris Meitanis, Managing Director of Apples
& Pears Entertainment has produced entertainment for in excess of
1000 events.
“Artists
of the highest
calibre are no longer out of reach for corporate event planners through
experienced agencies like Apples & Pears Entertainment.
“We are very excited and proud to cement our position as
leaders in the events industry by becoming the official entertainment
partner for Sydney’s Event Showcase for 2012.
“The program we’re producing will not only excite visitors
with an entertainment experience never-before-seen on the tradeshow
floor, but also provide them with a taste of quality performances they
can have at their next event. Our aim is to completely blow the socks
off all the visitors to the show. We are really looking forward to
revealing to the industry the extent of what we can do,” said Mr
Meitanis.
Performances by major Australian talent will be announced
closer to the Showcase date. Seats at the Entertainment Showcase will
fill up quickly across the two days. Attendees are encouraged to visit
the Show’s website or Facebook page to keep an eye on the release of
acts, program line ups, and show times.
Sydney’s Event Showcase, 15 – 16 August 2012 is co-located with Australian Business Events Expo at the Sydney Convention and Exhibition Centre.
Registration is free and strongly encouraged before the show dates to avoid queues at the door.