News and Information about Sydney Tradeshows and Expos. Events as they are announced and updates and additional information. Accommodation options and useful links
Wednesday, April 27, 2011
AGE 2011: Hoteliers Anticipate 2011's Biggest Trade Event!

As the emphasis on differentiation of the venue offering continues hoteliers will look to Australia’s best showcase of hospitality innovation for new ways to exceed their customer’s expectations and streamline their venue operations. Be it the latest in gaming products, exceptional food and beverage or improvements in back of house operations the AGE guarantees to impress.
The event will be held on 21-23 August at Sydney Convention & Exhibition Centre and over 5000 Australian and international visitors will attend. This timing is of great benefit as a number of industry events will take place at the same time, allowing non Sydney metropolitan hoteliers to maximise their time whilst away from their venue.
The Australasian Gaming Expo has historically been the primary platform for the launch of new products by more than 150 trade exhibitors and 2011 will once again see the event host the newest and most exciting product and technology developments of the last 12 months.
As the flagship exhibitors of the 22nd AGE the GTA member organisations Ainsworth Game Technology, Aristocrat Technologies, Aruze Gaming Australia, Bally Australia, IGT (Australia), Konami Australia, ShuffleMaster Australasia and WMS Gaming Australia will combined display over 700 new gaming machines across their 8 exhibition stands as well as a host of new poker machine software and gaming systems.
Hospitality suppliers of all shapes and sizes will also attend to exhibit in force – be it uniforms, security, vending, promotions, food and beverage or HR and banking services the very best of Australasia will be on-show and ready to do business with the nation’s leading decision makers from hotel venues.
Ross Ferrar, CEO of Gaming Technologies Australia, commented;
“The GTA members look forward to welcoming the hotel industry’s leaders to the AGE. The 2011 Gaming Expo will be an opportunity for hoteliers to experience both innovations in technology and operations as well as exceptional networking with their trade representatives and management peers. The 22nd AGE will once again be the benchmark in exhibitions for the Australian gaming and hospitality industry. We look forward to seeing you there.”
REGISTRATION: for AGE 2011 is now open and can be completed online at www.austgamingexpo.com or by calling the Gaming Expo Help Line on 1300 724 030.
For further information contact:
Ross Ferrar
Gaming Technologies Association
(02) 8216 0931 or info@gamingta.com
For Sydney Accommodation, Metro Hotels
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Sunday, April 10, 2011
Monday, April 4, 2011
Sydney CBD Hotels (Tourist and Visitor Information and Events): "New Sydney" Showcased at ATE
Sunday, April 3, 2011
Sydney Announced as Host City for Dreamtime 2011

Tourism Australia today announced Sydney has been selected as host city for Dreamtime 2011, Australia’s premier trade marketing activity for international business events buyers.
More than 100 business events decision makers and 20 media from key international markets will be invited to participate in the five day Dreamtime itinerary. The event begins on 13 November and includes a series of educational activities, gala and business networking events before concluding on 18 November 2011.
Up to seven other destinations in Australia will also form part of the itinerary for the international delegates. A request for proposals is being issued to Australian destinations wishing to host educational visits prior to the host city program.
Ms Penny Lion, Head of Business Events Australia, said Sydney’s proposal for Dreamtime 2011 highlighted the city’s creative thinking, contained an innovative communications strategy and support for the event from across the city.
“Dreamtime is Tourism Australia’s highest profile incentive event and we are thrilled to have the opportunity to showcase the very best Australia has to offer in one of our most beautiful cities, Sydney,” said Ms Lion.
Incentive events are used by organisations to improve the performance and motivation of their people and are a key strategy for improving productivity, increasing sales, or retaining and recognising high achievers.
“Bringing key incentive buyers to experience Australia is the best way to encourage them to bring their clients here,” said Ms Lion.
“We are absolutely focused on presenting an outstanding Dreamtime – which will showcase exceptional destinations and experiences around Australia and leave buyers with no doubt about the high value Australia delivers,” she said.
Mr Jon Hutchison, Chief Executive Officer, Business Events Sydney, said Sydney was delighted to be appointed host city for Dreamtime 2011.
“Sydney’s Dreamtime program has been designed to inspire buyers to choose Australia for their next international event. I’m proud of the professionalism and quality of Sydney’s business events industry and certain of their support in delivering an amazing Dreamtime experience,” said Mr Hutchison.
(Source: TravMedia.com 2nd April 2011)
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700 International Travel Delegates Arrive for Australia's Premier Tourism Event
Around 700 international travel delegates from 40 countries fly in to
Tourism Australia Managing Director Andrew McEvoy said ATE was important for building future demand for Australia ’s tourism experiences in the international market.
“ATE is the most important event on the Australian tourism industry calendar and we estimate it will immediately inject more than $10 million in to the locally economy, but many millions more longer term,” Mr McEvoy said.
“Many deals will be done and millions of dollars worth of future tourism business for Australia will potentially be generated at ATE, resulting from the thousands of business meetings held during the event.
“It presents an enormous opportunity for Australia ’s tourism industry to remain competitive internationally and will put us on track to realise the targets outlined in the 2020 Tourism Industry Potential.
“The 2020 Tourism Industry Potential sets an ambitious goal to double the overnight expenditure generated by tourism from $70 billion to $140 billion by 2020 – which events such as ATE will help us to achieve,” Mr McEvoy said.
Held annually, ATE is staged in a different host city each year, with the support of the State and Territory tourism partners and Qantas Airways. This year around 1,700 Australian seller delegates from approximately 600 companies will be participating in the event.
Tourism NSW Executive Director and General Manager Lyndel Gray said Sydney was looking forward to hosting the international travel industry for ATE 2011. Having recently hosted ‘Oprah’s Ultimate Australian Adventure’, Tourism NSW has developed an exciting, welcoming program for ATE delegates.
“ATE contributes significantly to continuing the growth of international tourism markets to Australia . This year 85 NSW and Sydney businesses, alongside Tourism NSW, will be promoting an impressive range of excellent tourism experiences and destinations. The NSW tourism industry is primed and eager to capitalise on the business opportunities that will be created by their participation in ATE. .”
As the host State, Tourism NSW has supported the delivery of ATE for 2011 through securing buyer accommodation and the Sydney Convention and Exhibition Centre as well as hosting buyer and seller delegates at three ATE showcase events during the seven day program.
Tourism NSW has also organised around 30 familiarisation itineraries across Sydney and regional NSW for international buyers to experience local attractions, dining and accommodation. ATE 2011 has two modules covering the Eastern and Western hemisphere tourism markets. The Eastern Hemisphere module (Japan , Asia and the Gulf countries) will run from 2 to 4 April while the Western Hemisphere module (Europe, the Americas , Africa, New Zealand and the South Pacific) will run from 5 April to 8 April 2011.
Mr McEvoy said ATE was also important for giving the people who sell Australian holidays first-hand experience of the country.
Mr McEvoy said ATE was also important for giving the people who sell Australian holidays first-hand experience of the country.
“The beauty of ATE is that the international travel trade not only have the opportunity to meet Australian tourism business at one place but they also get to experience the destination and its tourism experiences first hand,” Mr McEvoy said.
“International buyers will get to immerse themselves in the host city Sydney during ATE and then travel to other destinations to participate in familiarisations that will help them to better sell Australia to the world.”
(Source: Travmedia.com 2nd April 2011)
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